PROJECT REVEAL: £10 million Property dressed to sell - Why more high end property owners are investing in property staging.
/We recently directed a staging project in South Kensington and the property listed on the market for £10M.
Read MoreWe recently directed a staging project in South Kensington and the property listed on the market for £10M.
Read MoreBrowsing a recent Hello Magazine, I was fascinated to see an article featuring Tara Newley (daughter of Joan Collins) who shared her experience of finding her prize country home in Somerset. Tara recalled: "I got as far as the landing before I said, 'I want this house'. It's been an absolute love affair ever since."
This avows a continued pattern that house buyers want to completely fall in love with the home they're purchasing and the lifestyle that it offers, to be willing to take a leap and invest a significant sum of money.
Autumn is one of my favourite months for staging; beautiful, rich oranges and browns, paired with fabrics and furnishings that bring a cosy and warm feeling.
Why use seasonal staging?
Every season is extraordinary, and homes can be staged to reflect the seasonality in a wonderful way to inspire potential buyers as to how they could make a property look if they owned it themselves. Curated seasonal staging is a fantastic opportunity to reflect a welcoming, homely ambience. At this time of year, we aim to make a home feel rich in ‘hygge’, a Danish way of life setting the mood of cosiness and comfortable conviviality with feelings of wellness and contentment. Spring on the other hand, is the time when you want to draw attention to outdoor living, green open spaces and fresh floral scents.
Remember too, that Boxing Day is a key date for online property viewing. Ensure your property is reflecting the relevant season, market and presented with your ideal buyer in mind. It’s also a nod to the importance of making sure your property photography showcases your home’s full potential, and you can find out more about how we can help here.
Property staging with a seasonal theme shows potential buyers that you value your lovely home and care about how it looks. This approach will help to encourage higher offers and a quicker sale.
How to make seasonal changes?
Research the trending colours each season, consider decorative pieces that you could add and specific features to highlight in your home that would be particularly popular during each season.
If you have a fireplace, now is the time to draw attention to it; evoke those feelings of spending evenings with the ones you love around a cosy, warm fire through the Autumn and Winter months.
After spending more time indoors over the past couple of years, potential buyers want to see homes on the market that they can imagine living in. Seasonal staging, from table dressings through to revamping colour schemes and soft furnishings can transform the appearance of a property in the colder months, that might otherwise feel soulless and unappealing; to seeing a home you can imagine making memories in and enjoy spending time in all year round.
Seasonal staging services
Whether you need a property dressed to greet viewers this winter, or if you have a show home in need of a seasonal splash, The Room Boutique have a range of seasonal staging services available to choose from.
Seasonal staging is of course not just used to enhance the sale of properties, but can also be used to help prepare homes for the festivities ahead. At The Room Boutique we are on hand to consult on how you can refresh your home design in mind of upcoming Seasonal celebrations. From dressing homes to Christmas trees, preparing fireplaces for Santa’s arrival to styling commercial properties ready to bring Christmas cheer into the workplace, we very much enjoy bringing seasonal staging to all types of properties across Surrey.
Get in touch for any enquiries.
The Room Boutique recently staged a property that had previously been fire damaged. The Developer renovated the property to a high specification with modern finishes, feature walls and even included a screen with audio in the family bathroom for an indulging home retreat.
A welcoming new home for the future owner!
View a recent property staging and refurbishment project transforming a investment property into a beautiful home.
Read MoreThe Room Boutique is delighted to feature in the 2020 autumn edition of the inspiring Darling Magazine and share our ideas and expertise on affordable property presentation: https://bit.ly/2Rq7TQs
Hit the “Hello Darling!” button below to read on.
#homestaging #propertyphotography #interior styling #darlingmagazine #realestatephotography #improveyourhome #sellfast #stageforsuccess
On trend with Zoopla’s insight that the housing market is at its strongest in 5 years, The Room Boutique has experienced a fruitful launch with numerous properties that we’ve photographed being snapped up and going under offer in less than a week! Testimony that picture-perfect presentation draws quality interest and yields results.
On the up.
We recently observed a scenario of pent-up demand post-lockdown on a local property of interest for an investor. Within 24 hours of this immaculately presented 3-bedroom home going to market with the appointed estate agent, several offers were received at and around the full asking price on the day of viewings. A final offer was accepted by the seller well-over the asking price - positive affirmation that the property market is vibrant. This whirl of buyer intent is welcoming news to many, coupled with a freeze on stamp duty by the UK Government, buyers and sellers are incentivised to act soon before the stamp duty holiday ends in March 2021.
What differentiated the aforesaid home from others nearby is a blend of stylish presentation and being marketed at the right price to achieve a quick sale (STC). It is not surprising that a larger property close by in much need of TLC is taking longer to shift, partly due to it not being showcased at its best – the benefits of staging are clear!
The buoyancy of the property market is a trend that looks set to continue in Surrey and surrounds.
#propertyphotography #homestaging #stampdutyholiday #actnow #ontheup
The Room Boutique is based in Surrey, England and offers turnkey property staging solutions such as Home Staging; Virtual Interior Styling; Furniture Rental; Professional Photography and 3D Virtual Tours Videos..
Founded by Elise Jalon, who has personally purchased, renovated and staged over 10 properties internationally, including staging and remodelling a property in Surrey with a £5K investment budget that sold within two weeks and achieved a six-figure sum of profit in under 9 months of ownership.
Living in Surrey with her husband and two daughters, Elise is excited to share her talents that enrich one’s wellbeing as a lifestyle choice. She is much inspired by ‘hygge’ pronounced ‘hoogah’ as a way of life - the Danish secret to happiness – which is woven into her unique way of curating and staging homes to be intimately comfortable for those who choose to buy, live and share love in it.
She is now excited to announce the launch of The Room Boutique’s new website. “My Property and Home Staging journey has been extraordinary and I can’t wait to share my work and welcome new clients to work with”.
Learn more about TRB’s projects and how they can help you to immaculately present a property for sale by browsing their fresh new website: www.theroomboutique.com